No secret that social media and all kinds of new marketing are a big part of the future - and the present.
Eighty percent of people with internet access (and who would the rest be?) go first to the Web to find information about people, products, and organizations.
Blogs, podcasts, social media, and Web 2.0 tools offer opportunities to level the playing field to earn the attention of new prospects - and keep the attention of people who are already your clients.
Sunday, January 24, 2010
Tuesday, September 8, 2009
SEO Effect Of Duplicate Content
There are a lot of ways that you can improve your site's page ranking in search engines, unfortunately, not all of them are good.
Some people employ certain methods in acquiring a high page rank in search engines, even if these are considered to be deceitful in the sense that they are designed to trick the search engines - one of these methods is actually duplicating web content.
What is duplicate content?
Duplicate content in SEO is actually any web content that is considered to be similar to another site. Search engines have actually implemented new filters specifically to monitor these types of deceitful attempts to improve site's search engine page rankings.
A lot of people think that by creating multiple but similar replicas of their web pages or content, that they will be able to improve their site's page rankings since they will be able to get multiple listings for their site.
Since search engines are now monitoring these types of trickery, sites using duplicate content can actually end up getting banned from search engine indexes instead of improving their ranking.
Some people employ certain methods in acquiring a high page rank in search engines, even if these are considered to be deceitful in the sense that they are designed to trick the search engines - one of these methods is actually duplicating web content.
What is duplicate content?
Duplicate content in SEO is actually any web content that is considered to be similar to another site. Search engines have actually implemented new filters specifically to monitor these types of deceitful attempts to improve site's search engine page rankings.
A lot of people think that by creating multiple but similar replicas of their web pages or content, that they will be able to improve their site's page rankings since they will be able to get multiple listings for their site.
Since search engines are now monitoring these types of trickery, sites using duplicate content can actually end up getting banned from search engine indexes instead of improving their ranking.
Wednesday, September 2, 2009
Top 5 Social Networks
1. LinkedIn - Use LinkedIn for business referrals and leads. A great way to introduce men to your business. This business-oriented site is used for professional networking and has a primary demographic of males averaging 41 years of age. Your developed "connections" are people you know and trust in the business. Your connections, connections & their connections (called second degree and third degree connections) allow you to be introduced to possible business opportunities. You can join relevant alumni, industry, or professional groups of your choice.
2. Twitter - Use Twitter to notify your clients of latest business developments; promotions and business initiatives. Demographic of 35-49 is biggest. This "follow-me" site allows you to put in up to 140 characters which are displayed on your profile page and delivered to those who have subscribed to, or are following you. You can restrict or allow open access to your "tweets". It's free unless you use SMS (short message service). 6 million unique visitors monthly. Currently the fastest growing site in the Member Communities category for 2009. Although discovered by the media, still under 7% of the population uses it, but growth over last year was a whopping 1,382% .
3. BizNik - Use BizNik to establish yourself as an expert in your industry through articles and content. BizNik is for people building real businesses. It's a good place to go to share conversation about your business and entrepreneurial endeavours. The site is based on relationships, not referrals. You can teach a seminar; post on the boards; download your articles; host an online event; attend an online event, etc.
4. Facebook - Use Facebook to "tap into the fountain of youth". Join in by city; workplace; school, etc. You can choose your friends and use privacy settings which allow you to control what type of information is automatically shared. The most popular application is the ability to upload unlímited photos. You can now also send "gifts" for $1.00 with a personalized message to your friends; and post free classified ads to those in your network. 228% growth year over year, with the fastest growing demographic being those 25 years and older.
5. MySpace - Use MySpace to recruit, educate, introduce and boost awareness of your business and industry as a whole. One of the fastest growing websites of all time, with the primary user being 18 years of age and older. This interactive network is a user-submitted site of friends, groups, videos, musicians, photos, blogs, etc. You can use "bulletins" to deliver your message; designated groups can share a common page and message board; full service classified listings are available; you can upload recordings, and much more.
2. Twitter - Use Twitter to notify your clients of latest business developments; promotions and business initiatives. Demographic of 35-49 is biggest. This "follow-me" site allows you to put in up to 140 characters which are displayed on your profile page and delivered to those who have subscribed to, or are following you. You can restrict or allow open access to your "tweets". It's free unless you use SMS (short message service). 6 million unique visitors monthly. Currently the fastest growing site in the Member Communities category for 2009. Although discovered by the media, still under 7% of the population uses it, but growth over last year was a whopping 1,382% .
3. BizNik - Use BizNik to establish yourself as an expert in your industry through articles and content. BizNik is for people building real businesses. It's a good place to go to share conversation about your business and entrepreneurial endeavours. The site is based on relationships, not referrals. You can teach a seminar; post on the boards; download your articles; host an online event; attend an online event, etc.
4. Facebook - Use Facebook to "tap into the fountain of youth". Join in by city; workplace; school, etc. You can choose your friends and use privacy settings which allow you to control what type of information is automatically shared. The most popular application is the ability to upload unlímited photos. You can now also send "gifts" for $1.00 with a personalized message to your friends; and post free classified ads to those in your network. 228% growth year over year, with the fastest growing demographic being those 25 years and older.
5. MySpace - Use MySpace to recruit, educate, introduce and boost awareness of your business and industry as a whole. One of the fastest growing websites of all time, with the primary user being 18 years of age and older. This interactive network is a user-submitted site of friends, groups, videos, musicians, photos, blogs, etc. You can use "bulletins" to deliver your message; designated groups can share a common page and message board; full service classified listings are available; you can upload recordings, and much more.
Friday, August 21, 2009
Corporate Branding
Corporate branding is the process of establishing a name and image for your business. It is something, which should be done by every organization, and establishes a name for your product or service.
While you can have a successful business without the use of corporate branding, it is much harder to remain in the minds of customers when you do not have a brand or logo for them to associate your business with. Corporate branding begins with the designing of a relevant logo, website, business cards, letterheads, and any other promotional materials that you might need.
With these items in place and the corporate logo established, you will begin to see why corporate branding is the key to success.
Why is Corporate Branding so Important?
When you think about Nike, what comes to mind? I can guarantee that most of you just pictured a check mark in your head. This is because Nike has spent a lot of time and money to ensure that their logo and "just do it" motto have been set into the minds of consumers for years.
This is just one example of why corporate branding is so important. Without a brand image to quickly associate your business with, you are instantly out of the minds of consumers.
While you can have a successful business without the use of corporate branding, it is much harder to remain in the minds of customers when you do not have a brand or logo for them to associate your business with. Corporate branding begins with the designing of a relevant logo, website, business cards, letterheads, and any other promotional materials that you might need.
With these items in place and the corporate logo established, you will begin to see why corporate branding is the key to success.
Why is Corporate Branding so Important?
When you think about Nike, what comes to mind? I can guarantee that most of you just pictured a check mark in your head. This is because Nike has spent a lot of time and money to ensure that their logo and "just do it" motto have been set into the minds of consumers for years.
This is just one example of why corporate branding is so important. Without a brand image to quickly associate your business with, you are instantly out of the minds of consumers.
Tuesday, August 11, 2009
Top 10 Sure-Fire Ways to Kill Your Small Business
1. STOP MARKETING and pretend everybody knows who you are and what you have to sell.
2. STOP MARKETING and fantasize that you have more important worries than promoting your business.
3. STOP MARKETING and make believe your customers won’t notice that you discontinued your monthly client newsletter.
4. STOP MARKETING and keep telling yourself that your customers would never abandon you.
5. STOP MARKETING and ignore the potential new clients that would buy your products or services if they were contacted by you.
6. STOP MARKETING and stop thinking about your competitors and the fact they want your customers.
7. STOP MARKETING and keep telling yourself it costs too much to market.
8. STOP MARKETING and disregard the fact that marketing is not a business expense but an investment.
9. STOP MARKETING and make-believe your established customers don’t need to be reminded that you appreciate their business.
10. STOP MARKETING and forget that now is the best time to market since all of the idiots are cutting back on doing it.
Certainly the choice is yours. You can follow the above practices and drive your business into the ground. It’s up to you. But do you really want to bury your business forever?
2. STOP MARKETING and fantasize that you have more important worries than promoting your business.
3. STOP MARKETING and make believe your customers won’t notice that you discontinued your monthly client newsletter.
4. STOP MARKETING and keep telling yourself that your customers would never abandon you.
5. STOP MARKETING and ignore the potential new clients that would buy your products or services if they were contacted by you.
6. STOP MARKETING and stop thinking about your competitors and the fact they want your customers.
7. STOP MARKETING and keep telling yourself it costs too much to market.
8. STOP MARKETING and disregard the fact that marketing is not a business expense but an investment.
9. STOP MARKETING and make-believe your established customers don’t need to be reminded that you appreciate their business.
10. STOP MARKETING and forget that now is the best time to market since all of the idiots are cutting back on doing it.
Certainly the choice is yours. You can follow the above practices and drive your business into the ground. It’s up to you. But do you really want to bury your business forever?
Pay Per Click Marketing Campaigns (PPC, CPC)
When undertaken in the right manner, pay per click marketing campaigns can deliver excellent results.
In some instances, there have been those entrepreneurs who have earned incredible amounts of revenue from successful PPC campaigns.
But, this does not mean simply signing up with a PPC service is all one has to do to achieve success. Rather, it is important to stay informed throughout the entire marketing campaign.
This is where ad tracking tools comes into play. It is these ad tracking tools that deliver the clear analytical data required for a successful campaign.
Tracking can be considered a key component of any marketing campaign. This is true of both online and offline marketing since all marketing success requires trial and error.
No matter how well planned a marketing strategy may be, you will never know how successful it truly is until you launch the campaign.
In some instances, there have been those entrepreneurs who have earned incredible amounts of revenue from successful PPC campaigns.
But, this does not mean simply signing up with a PPC service is all one has to do to achieve success. Rather, it is important to stay informed throughout the entire marketing campaign.
This is where ad tracking tools comes into play. It is these ad tracking tools that deliver the clear analytical data required for a successful campaign.
Tracking can be considered a key component of any marketing campaign. This is true of both online and offline marketing since all marketing success requires trial and error.
No matter how well planned a marketing strategy may be, you will never know how successful it truly is until you launch the campaign.
Tuesday, July 28, 2009
Successful Online Marketing with SEO!
To successfully do business online, your website should be constantly enhanced with regards to search engine optimization and Internet marketing.
It is because the world of web or the Internet itself and its corresponding aspects such as the search engines and the like revolutionizes in a continuous and sometimes varying pace.
To cope with changes which the search engines provide, you will have to hire a "SEO specialist" who knows much about the Internet, online marketing, search engine optimization and many other things concerning making money online.
Dimeseo is the solution for you!
It is because the world of web or the Internet itself and its corresponding aspects such as the search engines and the like revolutionizes in a continuous and sometimes varying pace.
To cope with changes which the search engines provide, you will have to hire a "SEO specialist" who knows much about the Internet, online marketing, search engine optimization and many other things concerning making money online.
Dimeseo is the solution for you!
Subscribe to:
Posts (Atom)
