When Google speaks, SEO consultants listen and if your business is not being found on Google, it's almost certain it's not being found at all - around 70% of user searches are done using Google.
SEO tools and automated processes are becoming an important part of the reporting of website results - individuals are focusing on developing these tools for companies to buy, who may be struggling to find or afford a good search engine optimisation agency.
Such tools can offer good basic data, but it's worth remembering that it's still what you do with the data that's important.
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